The BCG Matrix is a tool for analyzing a company's product portfolio based on market growth and share, guiding strategic decisions.
Expert definition BCG Matrix assignment help from BookMyEssay offers clear explanations of this strategic tool used for analyzing product portfolios. Learn how to categorize products into four quadrants—Stars, Question Marks, Cash Cows, and Dogs—based on market growth and share. Receive tailored support to understand its significance and apply it effectively in strategic planning and decision-making.
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